Downtown Detroit Partnership (DDP) has launched a six month “wayfinding” campaign called Walk Detroit to inspire residents and visitorsto discover Detroit. The campaign will run from July 7, 2015 and will
conclude on November 30, 2015. Through a grant from the John S. and James L. Knight Foundation, DDP is using the Walk [Your City] (WYC) toolkit. WYC is a civic startup focused on building more livable cities. The startup developed an online walkability toolkit allowing people to get involved in making their communities more vibrant and walkable. The toolkit consist of street signage and an online site mapping the routes and corresponding signage. Using the WYC toolkit, DDP installed more than 50 strategically placed signs at various intersections covering 100 city blocks of Detroit. The easy-to-use signs will highlight routes to take throughout the city. DDP is excited for the campaign to bring a renewed energy to the city by encouraging you to discover downtown Detroit.
Here’s how you can Walk Detroit:
Visit www.WeKnowDetroit.com/walk to register for #WalkDetroit
Pick up a map and discount card at Detroit Experience Factory’s visitor’s center at 123 Monroe Street Detroit, MI 48226
Walk your city! Snap photos along the mapped route.
Post your photo to your personal social media accounts. In your caption, tag @Downtown Detroit Partnership, your current location, and hashtag #WalkDetroit.
Keep walking! DDP will give away $25 gift cards from area businesses to randomly selected #WalkDetroit participants.
All participants will be entered to win a Nike Fit Bit. The winner will be selected at the completion of the campaign.
There are just a few guidelines to follow:
All photos must tag @Downtown Detroit Partnership or DDPDetroit and the hashtag #WalkDetroit.