Downtown Detroit Partnership (DDP) has launched a six month campaign called Walk Detroit to inspire residents and visitors to discover Detroit. The campaign, in collaboration with DDP’s Detroit Experience Factory (DXF), will run from July 16, 2015 and will conclude on November 30, 2015.

DDP installed more than 50 strategically placed signs at various intersections covering 100 city blocks of Detroit. The easy-to-use signs will highlight routes to take throughout the city.

DDP is excited for the campaign to bring a renewed energy to the city by encouraging you to discover downtown Detroit.

Here’s how you can Walk Detroit:

  • Register below for #WalkDetroit
  • Pick up a special offer card to local participating businesses* at Detroit Experience Factory’s Welcome Center at 123 Monroe Street Detroit, MI 48226
  • Walk your city! Snap photos along the mapped route, found here:
  • Post your photo to your social media accounts. In your caption, tag @Downtown Detroit Partnership or @DDPDetroit with your current location, and hashtag #WalkDetroit
  • Keep walking! DDP will give away $25 gift cards from area businesses to randomly selected #WalkDetroit participants.
  • All participants will be entered to win a Garmin vivofit 2. The winner will be selected at the completion of the campaign

There are just a few guidelines to follow:

  • All photos must tag @Downtown Detroit Partnership or @DDPDetroit and the hashtag #WalkDetroit
  • You must be in the photo and it must include a location on the route
  • You must have a public Facebook, Instagram and/or Twitter account
  • You must begin the tour between 12:01 a.m. on July 16, 2015 – 11:59 p.m. November 30, 2015
  • We have the right to disqualify those participants who do not follow guidelines at our discretion
  •  You must register to qualify for prizes and you will be added to DDP’s newsletter for monthly communications

Walk detroit registration 

Name *

    Walk Detroit is made possible through a grant from the John S. and James L. Knight Foundation and in partnership with the Walk [Your City] (WYC). WYC is a civic startup focused on building more livable cities.


    *Participating Businesses

    • Citizen Yoga
    • O Jones Taste of Flavor
    • Da Edoardo Grille
    • Heritage Optical
    • Zarkpas Accessories
    • Wesley Berry Flowers