Donate to DXF

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Detroit Experience Factory is a 501C3 nonprofit who uses contextual storytelling and interactive experiences to educate locals and visitors about Detroit’s history, neighborhoods and innovations in order to promote inclusive prosperity in Detroit. DXF has taken more than 100,000 people on experiential tours of Detroit since launching in 2006 and contributes $3.2 million to Detroit’s economy annually.


DXF Impact

  • Welcome Resources and Information: Welcome Resources include printed materials like maps and brochures, pop up welcome centers at events throughout the city, Shop Detroit & DXF Challenge campaigns to promote  small businesses, and DXF Concierges who can be hired as local experts at various events to help people .
    The DXF Team also fields inquiries about Detroit via phone, email and social media.

  • Tours: Tours are another tool we use to increase inclusive economic prosperity.  Many people think tours are for tourists but at DXF we focus on those looking for a deeper knowledge and understanding of the city especially current and future residents of the region.

  • Custom Tours: Our custom tours focus on attraction and retention of talent, neighborhoods and small businesses. Whether its locals who we help get connected to opportunities and assets they might not have known about or newcomers who are not sure if they want to take a job in Detroit until they spend time with DXF, providing these interactive experiences can have a huge impact on the person and the city of Detroit itself.  DXF works with over 100 companies and organizations to help with recruitment, staff engagement and team building. Universities and schools throughout the city also use tours to help students learn and feel more connected to the city they call home.

  • Public Tours: Designed to be inclusive and equitable, the DXF Public Tours allow individuals and groups with limited financial means to participate in our tours. In 2017, 193 of our public tours were free including an expanded series of walking tours in neighborhoods like Grandmont Rosedale, the Avenue of Fashion and Mexicantown. These tours showcase Detroit’s amenities including its unique shops, one-of-kind restaurants and extraordinary public spaces as well as provide context and a better understanding of our challenges.


DXF by the numbers

  1. 15,600 people on 625  tours last year

  2. 193 of the 625 tours last year were free for participants

  3. 95% of bus tours visited neighborhoods outside of greater downtown

  4. 71% of tour attendees are from Detroit or Metro Detroit

  5. 21,000 people were helped via the Welcome Center and our Pop Up Welcome Centers

  6. 10,000 Detroit Bar & Restaurant Checklists (this year expanding to include Hamtramck and Highland Park as well) were distributed at no cost to businesses listed. 95% of the businesses listed are locally owned small businesses